Once you’ve nailed the basics, and optimized your email creative and strategies for the best return, the only thing left to do is… turn it up. When email marketing is making you $20+ for every $1 you spend, you’re likely to want to spend a lot more on it… But how? There’s really only one way: grow your list to grow your revenue. But there are plenty of wrong ways to grow your email list that can hurt you. Jessica touches on the good, the bad, and the mind blowing that she’s seen in the past decade of email marketing strategy.
“4.67 out of 5 Stars”
— Speaker Rating, Content Jam 2016
“I couldn’t write fast enough! This session was the best part of my experience this year. Jessica was an excellent presenter with a ton of relevant examples and tips.”
— Attendee Feedback Survey, Content Jam 2016
Good to Great, Guaranteed: Email Marketing Master Class
Email Marketing Round 2: Growing Your List the Right Way
- American Society of Business Publication Editors
Get Growing Online — and Offline: Email Marketing List Growth the Right Way
- Enterprise Center of Johnson County
Overland Park, KS
Email List Growth Best Practices
- Public Relations Society of America
Kansas City, MO
Watch Jess in action at the Nonprofit Connect Conference and KC/IABC.