Jessica’s Presentation Topics
Email marketing still rocks the highest return on investment of any marketing medium. That is, if you’re doing it right.
Is your email program up to snuff? Jessica brings 10+ years of hands-on experience with over 100 clients from just about every industry — day-to-day wins and failures — and high-energy to her presentations. Her biggest goal is that attendees can return to work with at least one thing they’ll do differently right away.
Here are some of the most popular topics Jessica’s spoken on:
Email Marketing Best Practices
Jessica has helped many marketers across the globe nail the basics to succeed in email marketing. This is a perfect “on ramp” for email marketing for those who aren’t sure they’re doing it right yet. Believe it or not, even seasoned pros tend to learn something from an hour with Jess!
Data-Driven Marketing & Data in Email Marketing
The average marketer now has 8 data sources that feed their email marketing program… and only 40% think their data is 100% accurate. Worse than that, very few are confident that they’re using the right data — and with the right customer privacy protection in mind — to impact their return on investment
Advanced Email Marketing
For those who work in email marketing every day, Jessica offers a deeper dive into optimizing email programs for the best results. She brings examples from companies who are rockin’ it and the big ideas to try next to boost your results.
Email Marketing List Growth
Marketers big and small usually ask the same burning question: How can I grow my list? Jessica shares the right way (and points out the wrong ways) to grow your list in order to grow your company’s revenue from email.
Email Marketing Content Strategy
AKA “The things you didn’t know you didn’t know about email marketing.” Do you know what a bulletproof button is? Do you know how your content impacts where your email actually lands — inbox vs junk? From the pre-header to how to balance text and images to designing for mobile, Jessica points out what mistakes many marketers still make in promotional and educational email design and how you can make small adjustments for a big impact.