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Jessica Best

Email Marketing Speaker Jessica Best

  • About Jess
  • Presentations
    • Email Marketing Best Practices
    • Data-Driven Marketing
    • Advanced Email Marketing
    • Email Marketing List Growth
    • Email Marketing Content Strategy
  • Upcoming Events
  • Contact Jess

Presentations

Jessica Best speaking

Jessica’s Presentation Topics

Email marketing still rocks the highest return on investment of any marketing medium. That is, if you’re doing it right.

Is your email program up to snuff? Jessica brings 10+ years of hands-on experience with over 100 clients from just about every industry — day-to-day wins and failures — and high-energy to her presentations. Her biggest goal is that attendees can return to work with at least one thing they’ll do differently right away.

Here are some of the most popular topics Jessica’s spoken on:

Email Marketing Best Practices

Jessica has helped many marketers across the globe nail the basics to succeed in email marketing. This is a perfect “on ramp” for email marketing for those who aren’t sure they’re doing it right yet. Believe it or not, even seasoned pros tend to learn something from an hour with Jess!

Email Marketing Best Practices

Data-Driven Marketing & Data in Email Marketing

The average marketer now has 8 data sources that feed their email marketing program… and only 40% think their data is 100% accurate. Worse than that, very few are confident that they’re using the right data — and with the right customer privacy protection in mind — to impact their return on investment

Email Marketing Data Strategy

Advanced Email Marketing

For those who work in email marketing every day, Jessica offers a deeper dive into optimizing email programs for the best results. She brings examples from companies who are rockin’ it and the big ideas to try next to boost your results.

Advanced Email Marketing

Email Marketing List Growth

Marketers big and small usually ask the same burning question: How can I grow my list? Jessica shares the right way (and points out the wrong ways) to grow your list in order to grow your company’s revenue from email.

Email Marketing List Growth

Email Marketing Content Strategy

AKA “The things you didn’t know you didn’t know about email marketing.” Do you know what a bulletproof button is? Do you know how your content impacts where your email actually lands — inbox vs junk? From the pre-header to how to balance text and images to designing for mobile, Jessica points out what mistakes many marketers still make in promotional and educational email design and how you can make small adjustments for a big impact.

Email Marketing Content Strategy

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Event Planners Love Jess!

Mary G.Jessica’s tactical takeaways and innovative perspectives on email marketing left the crowd with a fresh outlook on email strategies. Jessica’s energy, eagerness to help answer questions and passion to ignite conversation about email marketing was contagious!
MARY
Upward Brand Interactions / Interact Conference

Contact Jess

Interested in having Jessica speak at your conference or event? Complete the form and Jessica will get back to you right away.


Connect with Jess

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