Advanced Email Marketing

Once you’ve nailed the basics, it’s time to ramp up for constantly improving ROI. For those who work in email marketing every day, Jessica offers a deeper dive into optimizing email programs for the best results. She brings examples from companies who are rockin’ it and offers fresh ideas — and sometimes reminds of the forgotten basics — that can drive up response rates.

Awesome presentation – informative, funny and engaging. Best practices all round.

– Attendee feedback survey, SXSW Interactive

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Past Presentations

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Email and Data-Driven Marketing (Semester Course)

• Harbour.Space University
  Barcelona, Spain

I Want My $28! Rockin’ Email Marketing ROI

• South by Southwest Interactive
  Austin, TX
• Content Marketing World
  Cleveland, OH
• Interact Ohio
  Columbus, OH

Email Marketing Automation at Every Level

• Content Marketing World
  Cleveland, OH

Using Customer Data to Craft Email Personalization at Scale

• Content Marketing Conference
  Boston, MA

Data That Drives Email Marketing Relevance… and Revenue

• Digital Summit
  Dallas, TX  |  Denver, CO  |  Kansas City, MO
• Content Marketing World
  Cleveland, OH

You Can’t Convert What Your Customers Can’t See: Turbo Boosting Your Email Marketing Conversion Rates

• Unbounce’s Call To Action Conference
  Vancouver, BC, Canada

6 Proven Tactics for Email Marketing ROI

• Content Marketing World
  Cleveland, OH

Crazy Enough to Test — and Prove — That Onboarding Works

• Email Experience Council’s Email Evolution Conference
  New Orleans, LA

Automation for Exceptional Customer Service

• Direct Marketing Association
  Webinar

Good to Great, Guaranteed: Email Marketing Master Class

• Content Jam
  Chicago, IL

Email Marketing A/B Tests that Actually Impact ROI

• Conversion Conference
  Las Vegas, NV

Email Marketing Metrics to Watch

• Content Marketing Show
  Virtual Conference
• Social Media Club Global
  Webinar

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