Marketers have fallen (back) in love with data. We wanted MORE DATA… and we got it. But has it made us better marketers? 84% of marketers say they have “enough” data and, in fact, marketers average more than 8 data sources across their marketing campaigns. Yet marketers still say reporting ROI is one of their biggest challenges.
Jessica will speak to determining if/which of your data ready is to power your email marketing program and impact the bottom line. Plus, she’ll give you tips on integrating multiple data sources, from easy plug-ins to robust data power tools.
So many people try to complicate what they do. Jessica did a great job of making smart marketing feel easy. Loved it!
– Attendee feedback survey, MarketingProfs
Past Presentations
Lost in Translation: How to Harness Perspective to Drive Digital Transformation
- Digital Summit
Tampa, FL
Email and Data-Driven Marketing (45-hour course)
- Harbour.Space University
Barcelona, Spain
Implications of the Customer Journey Mapping for Designers & Marketers
- HOW Design Live / HOW Marketing Live
Boston, MA
Using Customer Data to Craft Email Personalization at Scale
- Content Marketing Conference
Boston, MA
Balancing Relevance vs. Privacy: The State of Data in Email Marketing
- Content Jam
Chicago, IL - Digital Summit
Kansas City, MO
Data That Drives Email Marketing Relevance… and Revenue
- Digital Summit
Dallas, TX | Denver, CO | Kansas City, MO - Content Marketing World
Cleveland, OH
Watch Jess in action at South by Southwest Interactive and JCCC.
I have asked Jessica to speak at at least eight of my events around the country in the last 12 months, including having her as a keynote speaker. Partly due to the great content she provides, but also due to the great way she delivers it. Very engaging and upbeat presentation that always provides practical action items and takeaways. She brings a true passion for the subject matter and captures her audience’s attention, working with them rather than just speaking to them.