Jessica’s Presentation Topics
Email marketing still rocks the highest return on investment of any marketing medium. That is, if you’re doing it right.
Is your email marketing strategy up to snuff? Jessica brings 15+ years of hands-on experience with hundreds clients from just about every industry — day-to-day wins and failures — and high-energy to her presentations. Her biggest goal is that attendees can return to work with at least one thing they’ll do differently right away.
Here’s a sneak peek at the presentations she’s currently offering:
POV Paradigm Shift: How Brilliant Leaders Harness Perspective to Drive Digital Transformation
How many of you are in year 3 of a “1-year” data migration or Digital Transformation Plan? Marketing and Technology stacks grew exponentially in the last 5 years, and we know customers expect BETTER service than ever, with our leadership crying for faster solutions and for less cost.
But these projects seem to move as slow as molasses… Even with a clear point person, every team that needs to be consulted or assigned tasks has different priorities, different goals, and even different languages.
The problem with your Digital Transformation project is there’s something lost in translation.
Jessica Best has waded into the jungle on projects from Marketing to Customer Service, and from IT to Legal (!) and more. Using her trademark toolkit, has led a Point of View Shift and gotten alignment – and outcomes – with task force teams from 5 people to 45 people. In this session, she shares that toolkit with you! Get ready for an adventure: you’re going to learn a new perspective on cross-team projects and maybe even a new language.
What You’ll Learn:
- How to speak the language of another team to get clarity across “clique-like” teams
- Get alignment from other team members on what MarTech is right for you
- How to break Digital Transformation down into bite sized steps by Ease & Impact
How I Learned to Stop Worrying and Trust My Email Marketing Metrics
“Should my open rate be higher? (or lower?)”
“Should I be exclude bot clicks? What about Apple Opens?”
“Do I possibly have a spam filtering issue??”
Email marketers are finding their data harder and hard to trust and it’s no wonder: with “fake” clicks and misleading opens, how do we know whether our results are actually GOOD?
Our favorite email marketing data dweeb, Jessica Best, will be leading a webinar to review what metrics matter and how to read the tea leaves as we start to think about planning our 2027 campaigns. Bring your questions and conundrums: she’ll end this session with an Ask Me Anything style troubleshooting session to help B2B email marketers determine how to read their metrics.
What You’ll Learn:
- List health/hygiene best practices for the “best” metrics possible
- The right metrics/measures for spotting inbox placement issues
- Separating real vs false opens or clicks (and changing settings to remove the fakes)
Email Marketing Creative Best Practices in 2026… and Beyond
Email marketing is a cheater channel because it starts with permission – meaning subscribers have already said “yes” to us once. Our audience has already agreed to read what we send, because they signed up for it. Because of that, it typically boasts the highest Return on Marketing Investment of any channel in the marketing mix!
Plus, email marketing can put data to work for high-powered results for nearly any brand. But that high performance comes at a price: Design and writing for email marketing is… quirky. It’s not like web design or postcard copy. If you can learn to bend it to your will, the payoff is worth it.
This session will teach you the frustrating funk of email marketing creative AND show off some of what the email channel does better than any other: how to use data to make it really work.
Key Takeaways:
- The anatomy of healthy email marketing design and layout in 2026 (and why it works)
- The rendering battle: how your email looks in 40+ different inboxes & devices
- Common content mistakes even savvy email marketers (still) make
- A peek at trends that work in email marketing in today’s inbox
Top 10 Email Marketing Campaign that WORK for Restaurants
Email Marketing consistently earns the highest Return on Investment of any channel, driving more than 20x what it costs! Are you getting $20+ in revenue for every $1 you spend in email marketing?
The secret is in your data: Data-driven email marketing can be customized, targeted, and timed perfectly for each and every recipient. And in today’s world, more relevance drives more revenue.
Bring your email questions & conundrums! We’ll workshop a few of them so you can clear hurdles to make your email marketing more powerful.
What You’ll Learn:
- 10 campaigns that work for EVERY restaurant
- Proven case studies of how to entice guests to share more data that will help you personalize their email campaigns
- What offers (and offer language) work best in the restaurant industry
4 Steps to Becoming an Email Marketing Queen (or King)
According to Wesley Snipes as Noxeema Jackson in the 1995 cult classic movie “To Wong Foo,” there are 4 steps to becoming a Queen. Jessica is gonna show you how each of them works in the world of email marketing too:
- May good thoughts (content) be your sword & shield
- Ignore adversity
- Abide by the rules (of inbox placement)
- Larger than Life is just the right size
Can you stretch your marketing automation program all the way across the customer journey like Chi Chi Rodriguez’ head piece in the final scene? Don’t stop at monthly or weekly promo emails, use your whole wardrobe, aka marketing automation, and think beyond a tan cardigan that “gets the job done.” What would “biggest possible experience” look like?
This session is full of examples of both Style & Substance so you can dress up your email marketing program and become a full-fledged Email Queen (or King).
Actionable tactics you can apply after this session:
- Create design and copy that lift results in emails
- Implement 4 ways data can — and should — power your campaigns
- Avoid the spam folder by adhering to the single biggest factor that gets most brands stuck there
Data that Drives Email Marketing Relevance… and Revenue
Marketers have fallen (back) in love with data. We wanted MORE DATA… and we got it. But has it made us better marketers? 84% of marketers say they have “enough” data: marketers average more than 8 data sources across their marketing campaigns. Still, marketers say reporting ROI is one of their biggest challenges.
You’ve got data, but do you have the data you need to achieve your email marketing goals? Jessica shares how to make data from a variety of sources useful in your email campaigns by making it work together.
This session will teach you the 3 steps to turn data into a useful tool for creating marketing, including ideas for capturing and accessing customer data and transforming it into personalized marketing at scale.
Key Takeaways:
- Determine if/which of your data ready is to power your email marketing program
- Acquire data so that it’s ready to use in marketing and sales
- Choose data to use in email that impacts the bottom line, a.k.a. bolsters email ROI
- Integrate multiple data sources, from easy plug-ins to robust data power tools
Want to go deeper? Here are some of the most popular topics Jessica’s spoken on:
Email Marketing Best Practices
Jessica has helped many marketers across the globe nail the basics to succeed in email marketing. This is a perfect “on ramp” for email marketing for those who aren’t sure they’re doing it right yet. Believe it or not, even seasoned pros tend to learn something from an hour with Jess!
Data-Driven Marketing & Data in Email Marketing
The average marketer now has 8 data sources that feed their email marketing program… and only 40% think their data is 100% accurate. Worse than that, very few are confident that they’re using the right data — and with the right customer privacy protection in mind — to impact their return on investment
Advanced Email Marketing
For those who work in email marketing every day, Jessica offers a deeper dive into optimizing email programs for the best results. She brings examples from companies who are rockin’ it and the big ideas to try next to boost your results.
Email Marketing List Growth
Marketers big and small usually ask the same burning question: How can I grow my list? Jessica shares the right way (and points out the wrong ways) to grow your list in order to grow your company’s revenue from email.
Email Marketing Content Strategy
AKA “The things you didn’t know you didn’t know about email marketing.” Do you know what a bulletproof button is? Do you know how your content impacts where your email actually lands — inbox vs junk? From the pre-header to how to balance text and images to designing for mobile, Jessica points out what mistakes many marketers still make in promotional and educational email design and how you can make small adjustments for a big impact.
Jessica’s tactical takeaways and innovative perspectives on email marketing left the crowd with a fresh outlook on email strategies. Jessica’s energy, eagerness to help answer questions and passion to ignite conversation about email marketing was contagious!