Once you’ve nailed the basics, it’s time to ramp up for constantly improving ROI. For those who work in email marketing every day, Jessica offers a deeper dive into optimizing email programs for the best results. She brings examples from companies who are rockin’ it and offers fresh ideas — and sometimes reminds of the forgotten basics — that can drive up response rates.
Awesome presentation – informative, funny and engaging. Best practices all round.
– Attendee feedback survey, SXSW Interactive
Past Presentations
Email and Data-Driven Marketing (Semester Course)
- Harbour.Space University
Barcelona, Spain
I Want My $28! Rockin’ Email Marketing ROI
- South by Southwest Interactive
Austin, TX - Content Marketing World
Cleveland, OH - Interact Ohio
Columbus, OH
Email Marketing Automation at Every Level
- Content Marketing World
Cleveland, OH
Using Customer Data to Craft Email Personalization at Scale
- Content Marketing Conference
Boston, MA
Data That Drives Email Marketing Relevance… and Revenue
- Digital Summit
Dallas, TX | Denver, CO | Kansas City, MO - Content Marketing World
Cleveland, OH
You Can’t Convert What Your Customers Can’t See: Turbo Boosting Your Email Marketing Conversion Rates
- Unbounce’s Call To Action Conference
Vancouver, BC, Canada
6 Proven Tactics for Email Marketing ROI
- Content Marketing World
Cleveland, OH
Crazy Enough to Test — and Prove — That Onboarding Works
- Email Experience Council’s Email Evolution Conference
New Orleans, LA
Automation for Exceptional Customer Service
- Direct Marketing Association
Webinar
Good to Great, Guaranteed: Email Marketing Master Class
- Content Jam
Chicago, IL
Email Marketing A/B Tests that Actually Impact ROI
- Conversion Conference
Las Vegas, NV
Email Marketing Metrics to Watch
- Content Marketing Show
Virtual Conference - Social Media Club Global
Webinar
