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Jessica Best

Email Marketing Speaker Jessica Best

  • About Jess
  • Presentations
    • Email Marketing Best Practices
    • Data-Driven Marketing
    • Advanced Email Marketing
    • Email Marketing List Growth
    • Email Marketing Content Strategy
  • Upcoming Events
  • Contact Jess

Data-Driven Marketing

Marketers have fallen (back) in love with data. We wanted MORE DATA… and we got it. But has it made us better marketers? 84% of marketers say they have “enough” data and, in fact, marketers average more than 8 data sources across their marketing campaigns. Yet marketers still say reporting ROI is one of their biggest challenges.

Jessica will speak to determining if/which of your data ready is to power your email marketing program and impact the bottom line. Plus, she’ll give you tips on integrating multiple data sources, from easy plug-ins to robust data power tools.

Excellent information from a very knowledgeable source. Jessica made it easy to ask questions and relate her info to my current workflow.

– Attendee feedback survey, NP Lead Conference
Check Jess’s Availability for Your Next Event

Past Presentations


Email and Data-Driven Marketing (HS Course 411)

  • Harbour.Space University 2018 & 2019
    Barcelona, Spain

Implications of the Customer Journey Mapping for Designers & Marketers

  • HOW Design Live / HOW Marketing Live
    Boston, MA

Using Customer Data to Craft Email Personalization at Scale

  • Content Marketing Conference
    Boston, MA

Balancing Relevance vs. Privacy: The State of Data in Email Marketing

  • Content Jam
    Chicago, IL
  • Digital Summit
    Kansas City, MO

Data That Drives Email Marketing Relevance… and Revenue

  • Digital Summit
    Dallas, TX  |  Denver, CO  |  Kansas City, MO
  • Content Marketing World
    Cleveland, OH
Watch Jess in action at South by Southwest Interactive and JCCC.
  • SXSW
  • Social Media Club
  • Content Jam
  • Content Marketing World
  • Email Evolution Conference
  • Marketing Sherpa Email Summit
  • Nonprofit Connect

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Connect with Jess

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Event Planners Love Jess!

I was supposed to leave the event early because I had an appointment, but I was an inch away from cancelling it – that’s how riveted I was. Everything about Jessica’s presentation was incredible; from delivery to visual aids to informative content.

STEVE
American Advertising Federation – New Orleans

Contact Jess

Interested in having Jessica speak at your conference or event? Complete the form and Jessica will get back to you right away.


Connect with Jess

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