Email Marketing Content Strategy

Do you know what a bulletproof button is? Do you know how your content impacts where your email actually lands…inbox vs junk?

From the pre-header to how to balance text and images to designing for mobile, Jessica points out what mistakes many marketers still make in promotional and educational email design and how you can make small adjustments for a big impact. Plus, she shares how the leaders in the industry are winning with ideas to try.

“I couldn’t write fast enough! This session was the best part of my experience this year. Jessica was an excellent presenter with a ton of relevant examples and tips.”

– Attendee feedback survey, Content Jam

CHECK JESS’ AVAILABILITY FOR YOUR EVENT

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Past Presentations

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Email Creative That Closes

• Enterprise Center of Johnson County
  Overland Park, KS

Your Email Content Is Making You Look Bad

• MarketingSherpa’s Email Summit 2015
  Las Vegas, NV

Gettin’ Jiggy With Animation and Video for Email Marketing

• Only Influencers’ Email Innovation Summit 2017
  Las Vegas, NV

Good to Great, Guaranteed: Email Marketing Master Class

• ContentJam
  Chicago, IL

Email and Data-Driven Marketing (HS Course 411)

• Harbour.Space University 2018
  Barcelona, Spain

Watch Jess in action at the Nonprofit Connect Conference and KC/IABC.