Digital Summit Kansas City
Overland Park, KS
May 15, 2019
Balancing Relevance vs Privacy: The State of Data in Email Marketing in 2019
In the wake of privacy concerns in the EU and the US, suddenly marketers are faced with the question: What is our customer willing to trade in privacy for this extreme relevance in content, advertising, and product
This session will dive into the latest capabilities in data usage in email marketing – a one-to-one channel where we can use it the most in our content marketing. Plus, we’ll have an open a dialogue about how much data to collect in a world where relevance has become table stakes… but our consumers are crying for privacy.
What you’ll learn:
- Understand how privacy laws impact email and marketing strategy, i.e. CAN-SPAM, CASL and GDPR
- Use data to make your email marketing more relevant and useful… without being creepy
- Determine optimizations for your marketing using data without abusing your knowledge/power
See the full line-up and register at kansascity.digitalsummit.com
AMA Iowa June Luncheon
Des Moines, IA
June 5, 2019
Balancing Relevance vs Privacy: The State of Data in Email Marketing in 2019
In the wake of privacy concerns in the EU and the US, suddenly marketers are faced with the question: What is our customer willing to trade in privacy for this extreme relevance in content, advertising, and product
This session will dive into the latest capabilities in data usage in email marketing – a one-to-one channel where we can use it the most in our content marketing. Plus, we’ll have an open a dialogue about how much data to collect in a world where relevance has become table stakes… but our consumers are crying for privacy.
What you’ll learn:
- Understand how privacy laws impact email and marketing strategy, i.e. CAN-SPAM, CASL and GDPR
- Use data to make your email marketing more relevant and useful… without being creepy
- Determine optimizations for your marketing using data without abusing your knowledge/power
Register and see more AMA Iowa events at amaiowa.com
AFP Mid-America FRED (Fundraising Education Talk)
Kansas City, MO
June 12, 2019
8 Excellent Email Marketing Ideas to Steal for Nonprofits
According to the Direct Marketing Association, email marketing still earns the highest return on investment of any channel. The good news is that it can be especially powerful for nonprofits… if you’re doing it right. Are you getting the most out of your email campaigns?
In this session, Jessica will share 8 things you absolutely must be doing in 2019 to ensure successful campaigns and the most common mistakes she still sees marketers make (so you can avoid them!). Plus, she’ll share examples from organizations who have done it right and earned the return on investment to prove it.
What you’ll learn:
- The one design element that most email marketers get wrong
- The real impact of mobile on email marketing
- 3 ways to use data to drive response and, therefore, revenue
KCDMA Direct Marketing Boot Camp
Kansas City, MO
July 18, 2019
Great Email Marketing in 2019
Email marketing still rocks the highest return on investment of any marketing medium. That is, if you’re doing it right. Email marketing (yes, STILL) rocks the highest return on investment of any medium, garnering on average $28 for every $1 you invest. That is, if you do it right.
Is your email program up to snuff? Jessica will share the top things you should always and never do when creating your email marketing strategy. She’ll incorporate real companies’ stories of those who have done it well and those who… could have used some advice. Even those familiar with email marketing will learn something new in this high-energy presentation!
What you’ll learn:
- 3 quick ideas for making your email mobile-friendly, without coding experience
- How to drive up your email ROI — and save your sanity — with automation
- A common mistake even savvy email marketers (still) make
- +7 other essentials for successful email marketing in today’s world
More info coming soon at kcdma.org
Learn Inbound
Dublin, Ireland
August 15, 2019
Email Marketing Session TBD
More information and tickets at learninbound.com/events
Content Marketing World
Cleveland, OH
September 3, 2019
The Best and Worst of Email Marketing
(1/2 Day Pre-Conference Workshop)
What if each email you sent earned you a 2000% return on investment? Email marketing (yes, STILL) rocks the highest return on investment of any medium, garnering on average $28 for every $1 you invest. That is, if you do it right. Is your email program up to snuff?
From content do’s and don’ts — and trends — to using data to inform your program to the right ways to grow your email list, Jessica Best, self-proclaimed email marketing dweeb, will help you get your current strategy in the best shape it can be, and then teach you how to grow it to the next level with a larger subscriber base and the latest trends so you can start earning a $20-to-$1 return on investment.
WARNING: Any data-phobes who hate measurable marketing, anyone who has perfect email marketing campaigns already, and those guys that send pharmaceutical ads in Russian need *not* attend.
What you’ll learn:
- Common mistakes we (still) see savvy email marketers make
- What’s working – and what’s pretty darn cool – in email marketing in 2018 and beyond
- How to grow your subscribers list to grow your revenue
- How to turbo-boost your email marketing — 2 ways to guarantee improvements to your ROI
Checkout the workshop and register at contentmarketingworld.com
Digitalium v.2019
Bucharest, Romania
October 7, 2019
Email Marketing: the Good, the Bad, and the WOW
Email marketing still rocks the highest return on investment of any marketing medium — $20 on average for every $1 invested. That is, if you’re doing it right.
Is your email program up to snuff? Jessica will share the top things you should always and never do when creating your email marketing strategy. She’ll incorporate real companies’ stories of those who have done it well and those who… could have used some advice. Not only will the session help you to avoid accidentally breaking the law, but it’s designed to teach you email marketing strategies that nurture your customer relationships and help drive more sales. Even those familiar with email marketing will learn something new in this high-energy presentation!
Key Learnings:
- 5 things you should always do in email marketing
- 5 things you should never do in email marketing
- The right way to grow and nurture your email marketing list
- The anatomy of healthy email marketing design and layout
- How to avoid the common pitfalls and mistakes many email marketers make
More info at digitalium.ro
Jessica’s tactical takeaways and innovative perspectives on email marketing left the crowd with a fresh outlook on email strategies. Jessica’s energy, eagerness to help answer questions and passion to ignite conversation about email marketing was contagious!