Jessica Best

Email Marketing Speaker Jessica Best

Upcoming Events

Jess speaks at Digitalium in Romania

Digital Summit Chicago

Chicago, IL
October 4-5, 2023

Data that Drives Email Marketing Relevance… and Revenue

Marketers have fallen (back) in love with data. We wanted MORE DATA… and we got it. But has it made us better marketers? 84% of marketers say they have “enough” data: marketers average more than 8 data sources across their marketing campaigns. Still, marketers say reporting ROI is one of their biggest challenges. 

You’ve got data, but do you have the data you need to achieve your email marketing goals? Jessica shares how to make data from a variety of sources useful in your email campaigns by making it work together.

This session will teach you the 3 steps to turn data into a useful tool for creating marketing, including ideas for capturing and accessing customer data and transforming it into personalized marketing at scale.

Key Takeaways:

  • Determine if/which of your data ready is to power your email marketing program
  • Acquire data so that it’s ready to use in marketing and sales
  • Choose data to use in email that impacts the bottom line, a.k.a. bolsters email ROI
  • Integrate multiple data sources, from easy plug-ins to robust data power tools

Full line-up and registration at digitalsummit.com

Book Jess to Speak

Past Events:

Digitalium

Bucharest, Romania
October 7, 2019

Email Marketing: The Good, the Bad & the WOW!

Email marketing still rocks the highest return on investment of any marketing medium — $20 on average for every $1 invested. That is, if you’re doing it right.

Is your email program up to snuff? Jessica will share the top things you should always and never do when creating your email marketing strategy. She’ll incorporate real companies’ stories of those who have done it well and those who… could have used some advice. Not only will the session help you to avoid accidentally breaking the law, but it’s designed to teach you email marketing strategies that nurture your customer relationships and help drive more sales. Even those familiar with email marketing will learn something new in this high-energy presentation!

Key Learnings:

  • 5 things you should always do in email marketing
  • 5 things you should never do in email marketing
  • The right way to grow and nurture your email marketing list
  • The anatomy of healthy email marketing design and layout
  • How to avoid the common pitfalls and mistakes many email marketers make

Brand ManageCamp

{ Virtual }
Sept 15-16, 2020

Relevant Email Marketing That Drives Revenue: 10 Data and Design Tips to Win

Email marketing still rocks the highest return on investment of any marketing medium. That is, if you’re doing it right. Email marketing (yes, STILL) rocks the highest return on investment of any medium, garnering on average $28 for every $1 you invest. That is, if you do it right.

Is your email program up to snuff? Jessica will share the top things you should always and never do when creating your email marketing strategy. She’ll incorporate real companies’ stories of those who have done it well and those who… could have used some advice. Even those familiar with email marketing will learn something new in this high-energy presentation!

What you’ll learn:

  • 3 quick ideas for making your email mobile-friendly, without coding experience
  • How to drive up your email ROI — and save your sanity — with automation
  • A common mistake even savvy email marketers (still) make
  • +7 other essentials for successful email marketing in today’s world

Content Marketing World 2020

{ Virtual }
October 13-16, 2020

Using Customer Data to Craft Personalization at Scale

Marketing is all about the data these days. Your customers expect their experiences to be personalized (no matter what they say about wanting their privacy). But gathering, analyzing, interpreting, and using data to create relevance along a customer’s path to purchase can be easier said than done.

Jessica has helped her clients – from financial institutions to nonprofits – turn data into a useful tool for triggering and personalizing marketing campaigns, especially in the most 1-to-1 channel: email. She’ll share the step-by-step process you need to gather customers insights and transform that data into personalized marketing at scale… including the speed bumps along the way and how to navigate them.

Key Takeaways:

  • How to graduate from funnel-thinking to customer journey-driven thinking across marketing channels
  • The types of data that drive relevance — and conversion — in your marketing campaigns
  • How to make a case for integrating data and systems and troubleshooting for speed bumps along the process
  • How to balance privacy and relevance in your marketing in a way that adheres not only to the law, but your customers’ expectations.

Conversion Hotel 2021

{ Virtual }
January 21, 2021

Data That Drives Email Marketing Relevance… and Revenue

Marketing is all about the data these days. But gathering, analyzing, interpreting, and using data to create relevance and timeliness in email campaigns can be easier said than done. In fact, marketers average more than 8 data sources across their marketing campaigns. Yet marketers still say reporting ROI is one of their biggest challenges.

This session will explore the 6 steps to take to turn data into a useful tool for creating marketing, including the latest methodology and technology you need to gather customers’ insights and transform that data into personalized emails at scale.

Key Takeaways:

  • Choose data to use in email that impacts the bottom line, a.k.a. bolsters email ROI
  • Acquire data so that it’s ready to use in marketing and sales
  • Use data to determine the content of your email marketing, through personalization or segmentation
  • Use data to determine the timing of your email marketing, through automation
  • Use data to determine the impact of your email marketing, through testing and analytics to optimize future campaigns