Email Marketing for Restaurants That WORKS
Kansas City, MO // The Curate. Test Kitchen
August 22, 2024
Email marketing is consistently the top Return on Investment (ROI) channel for restaurant and food brands, driving as much as 30x what it costs!
In part, that’s because email is one of the cheapest channels in your marketing mix.
But it’s also because email can be customized, targeted, and timed perfectly for each and every recipient. Plus, the folks on your email subscriber list have already said yes once: they want to hear from you!
Are you getting $30 in revenue for every $1 you spend in email marketing?
Jessica Best has over 16 years of experience in email marketing, marketing automation, loyalty, CRM, and data-driven marketing. She’s helped drive results & revenue using customer data for a wide range of food brands, including Applebee’s, IHOP, Dairy Queen, Fogo de Chão, Noodles & Co, Wingstop, Vienna Beef, SPIN Pizza, Boulevard Brewing Company, and many more.
Jessica is bringing what she’s learned working with Fortune 1000 brands home to KC. In this seminar, she’ll share the 10 campaign ideas that work for EVERY restaurant and how you can put them to work for you (including how to get the data to do it).
Register for this event, hosted by Curate. Food Services & Equipment at https://bit.ly/curateemail
Past Events:
GPeC Summit: E-Commerce and Digital Marketing
Bucharest, Romania
May 22-23, 2024
Email Marketing Creative Best Practices in 2024… and Beyond
Email marketing is a “cheater channel” because it starts with permission – meaning subscribers have already said “yes” to us once. Our audience has already agreed to read what we send, because they signed up for it. Because of that, it typically boasts the highest Return on Marketing Investment of any channel in the marketing mix!
But that high performance comes at a price: Design and writing for email marketing is… quirky. It’s not like web design or postcard copy. But if you can learn to bend it to your will… The payoff is worth it.
This session will teach you the frustrating funk of email marketing creative AND show off some of what the email channel does better than any other: how to use data to make it really work.
Key Takeaways:
- The anatomy of healthy email marketing design and layout in 2023 (and why it works)
- The rendering battle: how your email looks in 40+ different inboxes & devices
- Common content mistakes even savvy email marketers (still) make
- A peek at trends that work in email marketing in today’s inbox
Full line-up and registration at https://www.gpec.ro/en
From Good to GREAT at Email Marketing: Email Strategies that Drive Revenue
Overland Park, KS
November 2, 2023
Co-Presented with Proof Positioning
PROOF’s research consistently shows that email is the most preferred method of business communication but, unfortunately, few organizations do it well. Take this opportunity to learn from one of the most respected email strategists in the country on how to build a profitable email strategy for your organization.
What You’ll Learn:
- How to get a 20:1 return on investment from your emails
- Case studies from actual organizations that do it well
- Simple takeaways to ensure you aren’t breaking any laws
- Things you shouldn’t be using email for
- 3 ways to generate more revenue with your email
- How to integrate email into your other communication channels
Sunstar Summit: Accelerate
{Virtual/International}
October 25, 2023
Using Data-Driven Email Marketing to Drive Sales
Your customer database – aka your CRM – is a data gold mine. It can help you personalize your email outreach to customers and prospects, driving 2-4X lift in response rate. But what data should you use? Where would you get it from? And how do you maintain a human relationship while letting automation take manual tasks off your plate?
Jessica will share what data points drive relevance – and therefore revenue – in the email channel and how to collect and activate that data, from “who to send to” to “what we know about them.”
Digital Summit Chicago & Phoenix 2023
Data that Drives Email Marketing Relevance… and Revenue
Marketers have fallen (back) in love with data. We wanted MORE DATA… and we got it. But has it made us better marketers? 84% of marketers say they have “enough” data: marketers average more than 8 data sources across their marketing campaigns. Still, marketers say reporting ROI is one of their biggest challenges.
You’ve got data, but do you have the data you need to achieve your email marketing goals? Jessica shares how to make data from a variety of sources useful in your email campaigns by making it work together.
This session will teach you the 3 steps to turn data into a useful tool for creating marketing, including ideas for capturing and accessing customer data and transforming it into personalized marketing at scale.
Key Takeaways:
- Determine if/which of your data ready is to power your email marketing program
- Acquire data so that it’s ready to use in marketing and sales
- Choose data to use in email that impacts the bottom line, a.k.a. bolsters email ROI
- Integrate multiple data sources, from easy plug-ins to robust data power tools
Email Marketing for Restaurants That WORKS
Kansas City, MO
June 5, 2023
Email marketing is consistently the top Return on Investment (ROI) channel for restaurant and food brands, driving as much as 30x what it costs!
In part, that’s because email is one of the cheapest channels in your marketing mix.
But it’s also because email can be customized, targeted, and timed perfectly for each and every recipient. Plus, the folks on your email subscriber list have already said yes once: they want to hear from you!
Are you getting $30 in revenue for every $1 you spend in email marketing?
Jessica Best has over 16 years of experience in email marketing, marketing automation, loyalty, CRM, and data-driven marketing. She’s helped drive results & revenue using customer data for a wide range of food brands, including Applebee’s, IHOP, Dairy Queen, Fogo de Chão, Vienna Beef, Boulevard Brewing Company, and many more.
Jessica is bringing what she’s learned working with Fortune 1000 brands home to KC. In this seminar, she’ll share the 10 campaign ideas that work for EVERY restaurant and how you can put them to work for you (including how to get the data to do it).
Digitalium
Bucharest, Romania
October 7, 2019
Email Marketing: The Good, the Bad & the WOW!
Email marketing still rocks the highest return on investment of any marketing medium — $20 on average for every $1 invested. That is, if you’re doing it right.
Is your email program up to snuff? Jessica will share the top things you should always and never do when creating your email marketing strategy. She’ll incorporate real companies’ stories of those who have done it well and those who… could have used some advice. Not only will the session help you to avoid accidentally breaking the law, but it’s designed to teach you email marketing strategies that nurture your customer relationships and help drive more sales. Even those familiar with email marketing will learn something new in this high-energy presentation!
Key Learnings:
- 5 things you should always do in email marketing
- 5 things you should never do in email marketing
- The right way to grow and nurture your email marketing list
- The anatomy of healthy email marketing design and layout
- How to avoid the common pitfalls and mistakes many email marketers make
Brand ManageCamp
{ Virtual }
Sept 15-16, 2020
Relevant Email Marketing That Drives Revenue: 10 Data and Design Tips to Win
Email marketing still rocks the highest return on investment of any marketing medium. That is, if you’re doing it right. Email marketing (yes, STILL) rocks the highest return on investment of any medium, garnering on average $28 for every $1 you invest. That is, if you do it right.
Is your email program up to snuff? Jessica will share the top things you should always and never do when creating your email marketing strategy. She’ll incorporate real companies’ stories of those who have done it well and those who… could have used some advice. Even those familiar with email marketing will learn something new in this high-energy presentation!
What you’ll learn:
- 3 quick ideas for making your email mobile-friendly, without coding experience
- How to drive up your email ROI — and save your sanity — with automation
- A common mistake even savvy email marketers (still) make
- +7 other essentials for successful email marketing in today’s world
Content Marketing World 2020
{ Virtual }
October 13-16, 2020
Using Customer Data to Craft Personalization at Scale
Marketing is all about the data these days. Your customers expect their experiences to be personalized (no matter what they say about wanting their privacy). But gathering, analyzing, interpreting, and using data to create relevance along a customer’s path to purchase can be easier said than done.
Jessica has helped her clients – from financial institutions to nonprofits – turn data into a useful tool for triggering and personalizing marketing campaigns, especially in the most 1-to-1 channel: email. She’ll share the step-by-step process you need to gather customers insights and transform that data into personalized marketing at scale… including the speed bumps along the way and how to navigate them.
Key Takeaways:
- How to graduate from funnel-thinking to customer journey-driven thinking across marketing channels
- The types of data that drive relevance — and conversion — in your marketing campaigns
- How to make a case for integrating data and systems and troubleshooting for speed bumps along the process
- How to balance privacy and relevance in your marketing in a way that adheres not only to the law, but your customers’ expectations.
Conversion Hotel 2021
{ Virtual }
January 21, 2021
Data That Drives Email Marketing Relevance… and Revenue
Marketing is all about the data these days. But gathering, analyzing, interpreting, and using data to create relevance and timeliness in email campaigns can be easier said than done. In fact, marketers average more than 8 data sources across their marketing campaigns. Yet marketers still say reporting ROI is one of their biggest challenges.
This session will explore the 6 steps to take to turn data into a useful tool for creating marketing, including the latest methodology and technology you need to gather customers’ insights and transform that data into personalized emails at scale.
Key Takeaways:
- Choose data to use in email that impacts the bottom line, a.k.a. bolsters email ROI
- Acquire data so that it’s ready to use in marketing and sales
- Use data to determine the content of your email marketing, through personalization or segmentation
- Use data to determine the timing of your email marketing, through automation
- Use data to determine the impact of your email marketing, through testing and analytics to optimize future campaigns
I have asked Jessica to speak at at least eight of my events around the country in the last 12 months, including having her as a keynote speaker. Partly due to the great content she provides, but also due to the great way she delivers it. Very engaging and upbeat presentation that always provides practical action items and takeaways. She brings a true passion for the subject matter and captures her audience’s attention, working with them rather than just speaking to them.