Marketers have fallen (back) in love with data. We wanted MORE DATA… and we got it. But has it made us better marketers? 84% of marketers say they have “enough” data and, in fact, marketers average more than 8 data sources across their marketing campaigns. Yet marketers still say reporting ROI is one of their biggest challenges.
Jessica will speak to determining if/which of your data ready is to power your email marketing program and impact the bottom line. Plus, she’ll give you tips on integrating multiple data sources, from easy plug-ins to robust data power tools.
So many people try to complicate what they do. Jessica did a great job of making smart marketing feel easy. Loved it!
– Attendee feedback survey, MarketingProfs
Past Presentations
Lost in Translation: How to Harness Perspective to Drive Digital Transformation
- Digital Summit
Tampa, FL
Email and Data-Driven Marketing (45-hour course)
- Harbour.Space University
Barcelona, Spain
Implications of the Customer Journey Mapping for Designers & Marketers
- HOW Design Live / HOW Marketing Live
Boston, MA
Using Customer Data to Craft Email Personalization at Scale
- Content Marketing Conference
Boston, MA
Balancing Relevance vs. Privacy: The State of Data in Email Marketing
- Content Jam
Chicago, IL - Digital Summit
Kansas City, MO
Data That Drives Email Marketing Relevance… and Revenue
- Digital Summit
Dallas, TX | Denver, CO | Kansas City, MO - Content Marketing World
Cleveland, OH
Watch Jess in action at South by Southwest Interactive and JCCC.
Jessica’s tactical takeaways and innovative perspectives on email marketing left the crowd with a fresh outlook on email strategies. Jessica’s energy, eagerness to help answer questions and passion to ignite conversation about email marketing was contagious!