Once you’ve nailed the basics, and optimized your email creative and strategies for the best return, the only thing left to do is… turn it up. When email marketing is making you $20+ for every $1 you spend, you’re likely to want to spend a lot more on it… But how? There’s really only one way: grow your list to grow your revenue. But there are plenty of wrong ways to grow your email list that can hurt you. Jessica touches on the good, the bad, and the mind blowing that she’s seen in the past decade of email marketing strategy.
Speaker was engaging and HILARIOUS. Needed this energy for the end of the day.
My peers and I walked away with action item. A++++
Glad you had her back as this is my first time. Loved the deep dive into to the channel. Very practical insights.
— Speaker Feedback Survey, NIO Summit
Past Presentations
Email Marketing List Growth… the Right Way
- Nonprofit Innovation & Optimization Summit
Kansas City, MO
Good to Great, Guaranteed: Email Marketing Master Class
- ContentJam
Chicago, IL
Get Growing Online — and Offline: Email Marketing List Growth the Right Way
- American Marketing Association Madison MMF Conference
Madison, WI - Enterprise Center of Johnson County
Overland Park, KS - American Society of Business Publication Editors
Webinar - Public Relations Society of America
Kansas City, MO
I have asked Jessica to speak at at least eight of my events around the country in the last 12 months, including having her as a keynote speaker. Partly due to the great content she provides, but also due to the great way she delivers it. Very engaging and upbeat presentation that always provides practical action items and takeaways. She brings a true passion for the subject matter and captures her audience’s attention, working with them rather than just speaking to them.